A review of the Irish motor industry dated 15th July 2014 produced by the Society of the Irish Motor Industry (SIMI.ie) in association with Done Deal and commissioned by the economist, Jim Power, showed that the motor industry was employing over 39,000 people in Ireland & generating a fifth of all indirect taxes for the Irish government. The second quarter of 2014 saw a 28% increase in new car sales, a 36% increase in van sales, and a 46% increase in truck sales with 2300 more people working in the motor industry. According to the same report 205 new companies were formed in the Irish motor industry.
A report from June 2014 on new passenger car registrations in the European Union showed a 6.9% increase over five months overall and a commentary that the demand for new passenger cars in the EU had increased for the ninth consecutive month with a 4.5% increase in registrations. Italy was the only major market to face a downturn (-3.8%). All other markets contributed positively to the overall 4.5% expansion of the EU market with UK increasing by 7.7%, Germany 5.2% and France 0.3% and 16.9% in Spain in May 2014.
According to the SIMI statistical service for new Irish vehicle registrations in June 2014, the highest market shares for new passenger car registrations were Volkswagen (12%), Toyota (11%), Ford (10%), Hyundai (8%), & Nissan (7%). For light commercial vehicles the most popular were Ford and Volkswagen, and for heavy commercial vehicles Scania, Volvo & DAF. New car sales in Ireland for the first nine months of 2011 increased 4.76 per cent compared with last year with 87,182 new registrations
in 2011 by contrast The Society of the Irish Motor Industry (SIMI) said that, on a monthly basis, new car sales in September 2011 were down 35.3% compared with the previous year with a significant drop in sales since the Irish scrappage scheme ended in June 2011.Sales in Ireland in September 2011 were just 2,775 compared to 4,289 in the previous year.In early 2011 Toyotawas the most popular car brand in Ireland with 13% of all new motor registrations, followed by Volkswagen with 12.4 %, Ford with 11.8% and Renault with 9.6 %. The most popular cars in Ireland are the Ford Focus, the VW Golf and the Toyota Avensis. Sales in both Donegal and Kerry were down 9 per cent while sales in Dublin increased 12.2 % to 32,822 and 12.7% in Kilkenny.Irish buyers prefer diesel models as 64 per cent of new cars sold this year were diesel compared to 32 per cent petrol. Only 3.3 % of new vehicles registered were flexifuel, with hybrids making up just 0.8 per cent of new sales and electric cars registered so far this year.